You can feel it - even when the reports say otherwise. You're spending money you're not sure is working on advice you're not sure you trust.
Nobody's looked at all of it together. I have - for 18 years.
Find out what's actually going onYour ads team optimises your ads. Your CRO consultant optimises your landing page. Your developer fixes the tracking. Each of them does their job well. And somehow, the numbers still don't add up.
The real problems aren't inside any one channel. They're in the spaces between them - where the ad message doesn't match the landing page, where the tracking says one thing and the revenue says another.
Every month this goes undiagnosed, the gap between what you're spending and what you're getting back widens.
They look like channel problems. They're not. They're connection problems that only show up when you look at the full picture.
The platform says one thing, GA4 says another, your bank account says something else entirely.
The promise in the ad and the experience on the page are two different things.
ROAS looks healthy but your bank account doesn't reflect it. Nobody's done the unit economics.
Blended ROAS at 4x looks great until you split new vs returning. New customer acquisition is flat.
I was an eCommerce Manager, then Head of eCommerce, for brands across jewellery, travel, and baby products. I managed the budgets. I hired the agencies. I sat in the quarterly reviews where the numbers never quite added up and nobody could explain why.
I've been the person in the room defending the agency's recommendations, and the person in the room questioning them. That experience is what Signal is built on.
I went independent because I wanted to do the job the way I always wished someone would do it for me - look at everything together, find what's actually going on, and explain it in a way that makes the next steps obvious.
A complete diagnostic of your eCommerce business - not channel by channel, but as one connected system. What's broken, what it's costing you, and what to fix first.
For eCommerce brands spending £20k+ per month on paid media who know something isn't working but can't pinpoint what.
A 20-minute conversation about what you're seeing and whether Signal is the right next step. No pitch, no pressure. If I'm not the right person for this, I'll tell you - but if something is costing you money, you'll want to know sooner rather than later.
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