//you know something's off. you can feel it - even when the reports say otherwise.
#now
// recent · what's been on my desk
- -shopify replatform audit
- -paid social rebuild
- -ga4 attribution overhaul
- -cro programme, ongoing
##about
Eighteen years in ecommerce. First in-house at fashion and apparel DTC brands, then eight years running a department, now independent. Three or four clients at a time. I work in your accounts, not next to them.
No decks, no agency markup. If you've ever sat in a meeting where the dashboards say one thing and the bank account says another, that's when I get the call.
##the practice
Most briefs come in three shapes: find the money we're leaving on the table, scale paid without breaking the attribution underneath it, or fix the things that are quietly leaking.
// four shapes of engagement
-
[01]
audit two weeks in your accounts. you get a written read of what's working, what isn't, and what to fix first. no retainer attached.
-
[02]
sprint fix one specific thing. 2-4 weeks. e.g. rebuild paid social, untangle attribution, repair a checkout.
-
[03]
counsel a weekly call plus slack and email between. monthly retainer. for teams who'd rather call than hire.
-
[04]
embedded fractional, on the team for a stretch. for when the work is too big for the other three.
##what people say
Kai is a brilliant ecommerce marketeer with the ability to think holistically about brand challenges and see the bigger picture. His problem-solving skills are the best I've seen, and he has a brilliant knack for delivering solutions.
Incredibly knowledgeable about ecommerce. He gave us a detailed strategy and helped deploy it. We saw a significant increase in conversion rate, average order value, and most importantly, revenue.
One of the most exceptional talents I've had the pleasure to work with. From the get-go, Kai showcased a deep understanding of every facet of ecommerce, be it SEO, PPC, CRM, or technical intricacies.
##contact
Tell me what's not adding up. A paragraph is plenty. I'll reply within a working day.
// thinking out loud: @theKaiPage