[ for ecommerce founders & operators ]

//something's off. you can feel it - even when the reports say otherwise.

15 years in-house. 3 years independent.

Paid, tracking, CRO, strategy. Inside your accounts, not next to them.

>independent ecommerce operator · uk

#now

// recent · what's been on my desk

  • -meta ads, ongoing[beauty]
  • -cro programme, ongoing[beauty]
  • -google ads audit[menswear]
  • -ga4 + sst + capi build[menswear]
  • -ecommerce strategy review[home & garden]
  • -embedded, fractional[kids clothing]

##the practice

Most briefs come in three shapes: find the money we're leaving on the table, scale paid without breaking the attribution underneath it, or fix the things that are quietly leaking.

// four shapes of engagement

  1. [01]
    audit two weeks in your accounts. you get a written read of what's working, what isn't, and what to fix first. no retainer attached.
  2. [02]
    sprint fix one specific thing. 2-4 weeks. e.g. rebuild paid social, untangle attribution, repair a checkout.
  3. [03]
    counsel a weekly call plus slack and email between. monthly retainer. for teams who'd rather call than hire.
  4. [04]
    embedded fractional, on the team for a stretch. for when the work is too big for the other three.

##about

I spent 15 years running ecommerce inside the business. Three years ago I went independent so I could keep doing the work without the politics. Three or four clients at a time. I work in your accounts, not next to them.

No decks, no agency markup. If you've ever sat in a meeting where the dashboards say one thing and the bank account says another, that's when I get the call.

kai page
kai page
// leicestershire, uk
// gmt · reply within a working day

##what people say

Kai is a brilliant ecommerce marketeer with the ability to think holistically about brand challenges and see the bigger picture. His problem-solving skills are the best I've seen, and he has a brilliant knack for delivering solutions.
Joreen Singh · Marketing & Innovation Director, Bambino Mio
Incredibly knowledgeable about ecommerce. He gave us a detailed strategy and helped deploy it. We saw a significant increase in conversion rate, average order value, and most importantly, revenue.
Jordan Riley · Marketing Manager, PPC
One of the most exceptional talents I've had the pleasure to work with. From the get-go, Kai showcased a deep understanding of every facet of ecommerce, be it SEO, PPC, CRM, or technical intricacies.
Alan Eves · Head of Ecommerce

##contact

Tell me what's not adding up. A paragraph is plenty. I'll reply within a working day.

// thinking out loud: @theKaiPage